Asian Sourcing Link (ASL) is a major supplier of premiums and promotional merchandise for many of the world’s most well-knwn brands. Rapid growth over the last few years has seen them become the leading global supply chain management company for promotional products. ASL wanted to raise their profile in key client markets in Europe, North America and South Africa, as well as attract a greater range of quality suppliers and manufacturers to their network.
Nick’s team was commissioned to produce a short, high-impact corporate video. Nick co-scripted, shot, interviewed and edited a four and a half minute company introduction that covered all aspects of ASLs business, spelled out the advantages of their model, and—perhaps most importantly—established a clear brand personality for the company.
We shot at a variety of locations, including their corporate headquarters in Hong Kong, a supplier factory in China, and a major trade show. We also crafted a number of motion graphic sequences to enhance key points throughout the piece.
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